Why do I need SEO?

Or maybe a better question is what is SEO. It stands for Search Engine Optimization, and is the art of tweaking the on-page and off-page elements of your site. This usually means tweaking your web site using design elements and content — and in most cases, it also means spending no money at all.

Search Engine Marketing or SEM is what most businesses mean when they say SEO. SEM is about doing whatever is necessary to make sure your site ranks well in the search engines results. This means that not only do you ensure that your site has been optimized for the search engines you also engage in other activities, such as pay per click advertising , link building or content strategies.
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