These days it is extremely important for a web design company to offer more than just simple web design and building. Besides having to keep up with the latest trends and technologies a web designer’s day is full of twists and turns. Here are a few things you can expect your web company to be well versed in:
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One of the many benefits of working with WordPress is the amazing number of quality plugins that are absolutely free of charge. If you run a company, where you like to show pictures of your products, these particular plugins will be of interest to you. Each plugin creates the photo gallery a bit differently — jquery slideshows, flash slideshows, automatically from your flickr set — which you choose is purely a matter of preference.
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CMS or Content Management Systems have been around for quite awhile now, however when I recommend that a client uses a CMS to power their site I am usually rewarded with a blank stare. To break it down, a CMS is a web application that uses a database to store the sites content. This way the site’s content is separate from the design (as it should be) and is easily changed. All CMS have a Graphical User Interface (GUI) that allows the end user to edit, add or delete the content that is stored in the database. Since the content in the database is displayed to the users on the front end, the end user is able to change the site’s content.
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Or maybe a better question is what is SEO. It stands for Search Engine Optimization, and is the art of tweaking the on-page and off-page elements of your site. This usually means tweaking your web site using design elements and content — and in most cases, it also means spending no money at all.
Search Engine Marketing or SEM is what most businesses mean when they say SEO. SEM is about doing whatever is necessary to make sure your site ranks well in the search engines results. This means that not only do you ensure that your site has been optimized for the search engines you also engage in other activities, such as pay per click advertising , link building or content strategies.
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Admittedly this is a long video, but Matt Cutts ( yes of Google) gives some great advice on SEO and WordPress.
So in case you haven’t heard the Internet is kind of a big deal. But, do you really need a company website? Well here are a few reasons why your company needs a website. Read more…
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— Jeff Walden
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