7 Steps to Triple Your Website's Conversion Rates
Gone are the days when billboards, TV/radio ads, and cold calling were the only ways to land B2B leads. And no, we do not miss those days.
Now, search engines, social media, and online ads dominate. But the ease with which businesses use these spaces also means that competition is fierce.
If you want to stand out from this competition, you need B2B strategies that help you produce as much traffic and as many high-quality leads as possible.
Good thing you’re here because we can help you with that. We have found 7 B2B lead generation strategies that will work if you want to start increasing your traffic today. So keep reading, because why the heck would you stop now?
1. Create Quality Content
Lead generation is finding qualified customers to buy your product or service; it is about more than getting web visitors to your site.
The majority of visits to a website last just 10 to 20 seconds. And guess what? That's not enough time for your visitors to join your mailing list, or to get an idea of what your company does, or to even see what your site about.
Keeping web visitors on your site longer is key. The longer they stay, the more they'll learn about how awesome your company is, and the more exposure they’ll get to your products and services. Building a website is so much work and every little bit of content deserves to be seen. Make it happen. Do it for your business.
The more time spent on your site translates to more time for your other lead generation tools, like promotions for joining your mailing list or first-time customer deals, to work their magic.
To keep first-time visitors or repeat visitors on your site, it's important to include more than just a sales pitch. Everyone hates that sales associate that won’t leave them alone, so don’t be that person. Providing quality, useful content that your visitors actually want to read will keep them on your website longer, and may even tempt them to return for more later on.
2. Make it Move
While stunning images and useful content are still important (and if you’re not utilizing them you better start), video marketing is a growing trend that doubles as one of the most lucrative b2b lead generation tactics.
Stagnant images can only convey so much. Content marketing can be informative, but won't capture the attention of all new visitors to your site, or do much to help draw in new visitors through social media.
Video marketing is quickly taking over because of its ability to capture viewers' attention and convey larger amounts of information fast. Think about it, if a picture says a thousand words, imagine how many a video can say.
3. Stay Up-to-date on Google's Updates
Google is constantly changing the algorithms it uses to rank websites which is a lot of work to keep track of, but very worth it.
This means that SEO tactics that work to help boost your site's ranking one day might be useless the next. We know, ugh.
Staying up-to-date on these algorithm changes will allow you to adjust your own strategies to make sure your ranking continues to climb.
If you use paid advertising as well as SEO strategies, you'll also need to stay up-to-date on changes there as well.
For instance, Google's AdWords was recently replaced by Google Ads. While you won't need to overhaul your entire ad campaign, there are a few tweaks you'll need to make.
4. Promote, Promote, Promote
Many of the other b2b lead generation tactics on this list won't work unless you already have another way of getting your website or business noticed. Promoting your site and content on social media can help you do just that.
With so many businesses fighting for screen time on your customers' feeds, it's not enough to simply post a few updates a week.
Instead, you need to promote new content on multiple platforms in order to keep your feed up to date. But be cautious, you don’t want to look like spam to your customers. No one likes spam.
If you think this sounds like a boring way to spend several hours of your day, obsessing over posting on time on every page, don't worry. There are plenty of automation tools that make it easy to schedule posts and forget about them.
You'll quickly and easily promote your content everywhere it needs to go, increasing your chances of getting that content in front of your viewers.
5. Get Mobile Friendly
This year, Americans are projected to spend an average of 3 hours and 23 minutes each day on nonvoice mobile media.
If your website isn't mobile-friendly, you're missing out on a large percentage of potential traffic. Just think of all those awkward situations people are in, desperate to read content to distract them; that’s where you come into play. Be there when they need you.
Optimizing your website so that it loads properly on mobile devices is important. But if you really want to target your mobile visitors, this is one of the B2B marketing tactics you should take to the next level.
Going the extra mile to ensure that your mobile site is attractive and easy to use will help you make the most of the traffic you receive from potential customers on smartphones and tablets. As said before, there is already a market out there looking at their phones, make sure you’re the thing they’re looking at.
6. Be Personal
While automating your social media posting will save you time and help you to maximize the effectiveness of your posts, you shouldn't let your social media become robotic. Robots are so boring, they have no personality. Monkey’s aren’t the only ones with that opinion, right?
Social media users often expect a personal connection with the pages and companies they follow. They see social media as a tool to communicate with businesses that would otherwise be seen as unreachable.
Even though you are targeting other businesses rather than individuals, this still holds true. Think of your own personal social media and why you are viewing the business content that you are, it’s because you can relate with it on some sort of level. Being relatable and having a brand with a personality is essential.
Responding to messages from your followers or comments to your post will help you make your page appear more personable to followers, which is great for generating quality leads. When people see you care, they’ll start to care too.
7. Quit the Cold Calling
If you're still wasting valuable time sending out cold emails, or worse, still cold calling customers, it's time to put your time and effort towards other B2B marketing strategies. Start getting in front of people that want you there, rather than bugging people who really would rather not talk to you.
Cold calling and emailing won't generate quality leads, or at least not enough leads to compensate for the amount of time you're likely spending on these strategies.
Instead, use that time to put the other, more effective strategies on this list to work!
Putting Proven B2B Lead Generation Strategies to Work
When it comes to promoting your business to other business, generating quality leads through your website and social media is essential.
With these 7 B2B lead generation strategies, you can start boosting your quality leads without spending hours slaving away on useless tactics.
Whether you've already tried a few B2B marketing strategies with little success or you're simply too busy to put all of these tactics to work, we can help.
Check out our marketing services today to see how we can help you start increasing traffic and leads fast.
Get in front of the audience that wants you there.