By Brian | Mon, 07/15/2013 - 18:36
To most people that are in business one website seems to work just fine. However, there is a new trend that is causing us all to stop in our monkey tracks. There are a few reasons as to why a company would even consider having several websites. Here are a few of those reasons
- Cater to multiple audiences
- Website is very complicated
- Supplies products all over the world
So, this multiple website trend can’t always be easier for the brand. Why not? Well, they have to monitor the websites, pay for the infrastructure and design of the websites, and etc. Why would a company go through all of this trouble to please their client?
#1. Without a pleased audience, your brand really isn’t going anywhere.
#2. Separate branding could lead to higher revenue. This is because your brand can attract several different target audiences.
#3. Anything that would make life easier for your client is completely worth it.
#4. A smaller microsite is easier to manager and easier to maneuver for you and the client.
Of course, there are some cons to creating multiple websites for one brand. Do you make the websites all match? Does the branding have to line up across the board? There are a lot of good questions to ask yourself before you jump into this multiple websites way of doing things.
Want to read more on this subject? We came across a great interview with Paul Boag and he asks this one question: one site or many?
After hearing what we have to say and what Paul Boag has to say. What do you think?