Don’t be a Red Shirt: The Importance of Regular Website Maintenance

All trekkers know that any crew members wearing a red shirt aboard a Starfleet vessel are expendable and will likely be blasted or sucked out into the vastness of space. In other words, they typically have very short lifespans. Your website has the potential to suffer the same unfortunate fate if you are not prepared to keep its shipshape for its tenure in Cyberspace.

Shields Up

An Enterprise level website can range from tens of thousands of dollars to hundreds of thousands of dollars. While this is substantially less than the estimated 470 billion dollars to build the NCC-1701, it will likely be one of the largest investments you make in your organization.

Protecting that investment is only logical.

Your ROI can increase exponentially by adapting a strategy first, technology second approach for safeguarding the longevity of your website. Since no one knows, not even Mr. Scott, how something will perform until it is real-world tested, you would want to have already made a solid post-launch plan to maximize your online presence.

Keeping it Energized

When investing a huge sum of money into your online presence, wouldn’t you want it to perform at an optimal level for as long as possible? Even the Starship Enterprise cannot continue to explore strange new worlds without staying well maintained. Regular space docking and onboard engineers keep it running smoothly, allowing its crew to maximize the full capabilities of the ship at all times.

Your website is no different. For your site to remain healthy and optimized, it also requires a knowledgeable, regular service crew. With technology changing rapidly and often, routine maintenance is the proactive approach to keeping your site running at warp speed for your organization’s administrative team and end users.

Whether you collaborate with an agency like ours or not, laying the groundwork for what you want to achieve and who you are trying to reach through your website, is key. Knowing the right questions to ask about your website’s goals and target audience is where a professional, knowledgeable collaborator can be invaluable.

Mind Meld

Having your website regularly updated and secure can foster your peace of mind while freeing up your precious time to focus on your business as a whole. Partnering with an experienced, efficient crew that understands you and your business’s priorities and goals, can help ease the unknown sectors of the internet galaxy.

Engage

Exploring strange new worlds would be (I assume) intimidating. Keeping your website relevant, healthy, and safe, can be as equally intimidating for those outside of the digital sphere. Again, this is where having a professional team on board, who can give you intelligent recommendations on how to manage your site maintenance, is crucial. Below are just a few examples of what you could transport your site’s stability and reach with by being proactive with monthly servicing:

• Bug fixes
• Security Updates
• Link fixes
• SEO (keyword research, on-page optimization, off-page optimization)
• PPC
• Reporting, analysis/assessments (recommendations included)
• Rebranding
• Landing Pages
• CMS Upgrades/Migration

Boldly Go

In conclusion, Captaining your web vessel should not be an exercise in frustration. Your online presence is an influential representation of you and your business and should never be as glitchy as a holodeck. For a more in-depth look into how Cheeky Monkey can help your website navigate the vastness of space and dock safely, click here.