How to be Purposeful in Your Online Marketing
You could have the best SEO metrics and be getting great traffic, but if you're not being purposeful with your SEO Campaign you're missing out on real sales.
Are you looking for a way to really make your SEO campaign pay off?
Search Engine Optimization (SEO) should be at the top of your list for digital marketing strategies.
Optimizing your online content for specific searches means higher Google rankings. And higher Google rankings means greater brand visibility, more conversions, and higher sales.
It's easy to implement SEO and get these high rankings and traffic. But it's also important to be purposeful with your online marketing so that you can really harness the power of your SEO campaign.
Read on to learn more about how you can be SEO intentional.
1. Check in on Your Keywords
Your keywords are really your key to SEO success. Choosing the right keywords and phrases when optimizing your digital content will determine how high you rank on Google or Yahoo!.
Make sure you know what goes into choosing the right keyword and anchor texts. This means refreshing your memory on Google's site guidelines.
It also means checking in on your competition, both local and global. Pay attention to what competing phrases are out there for your services and goods. Make sure your keywords are performing just as well, if not better.
A successful SEO campaign also means constantly checking in on your keyword performance. Run a keyword audit frequently so that you can always see how your keywords are doing. You'll also want to perform organic searches on your own to see what's coming up, including your competition.
You'll want to optimize different pages of your website for different keywords and phrases. If this isn't already the case with your campaign, get a head start on it today.
Don't forget that images and video content can also be optimized for specific keywords.
2. Write the Right Content
The most successful SEO strategy doesn't just arbitrarily sprinkle search words and phrases throughout a website. Businesses choose keywords deliberately and incorporate them in the right content.
Google ranks authority based off of the best content. The right content is specific, relevant, and valuable to visitors.
Make sure you are writing the best content for your online authority. If you are already, make sure you keep doing this.
If you're having trouble coming up with the right content, consider hiring a content marketing writer. Or begin a blog on your website that introduces content your customers will find useful.
The content on your pages should be distinct, meaning that individual pages are optimized for different keywords and present relevant content.
3. Make Use of Metrics
Your SEO strategy will go nowhere if you aren't paying attention to the data it's giving you. This is one of the most valuable aspects of SEO for digital platforms--it gives you the numbers you need to hone your marketing strategy further.
A Google Analytics dashboard will give you a taste of your SEO performance. On these dashboards, you'll be able to see the number of visits you get from SEO, the top performing keywords, and the type of traffic you're getting.
You'll also be able to see what search engines are being used to draw your traffic, as well as the most visited pages. The list of metrics goes on and on.
All of this data is essential to any SEO campaign. It will enable you to see what is working and what isn't. Accordingly, you'll be able to identify growth opportunities and change up your strategy to get the results you want.
4. View Your Campaign as Evolving
The world of SEO is constantly changing. Google is getting tighter in its SEO rules. And daily competition grows for the top spots in search listings, especially in the hottest industries.
Because SEO is always going to be evolving and improving--just like any technology--it's important to see your SEO strategy in the same eyes. It's not something you can just turn on and walk away from.
Your SEO campaign will have to keep adapting to the standards of the industry. It involves commitment, practice, and dedication. A flexible campaign that keeps the digital climate in mind is a successful one.
5. Keep Social Media in the Loop
SEO doesn't just work for your website. It really has a powerful punch when you purposefully link it up with your social media.
If you haven't already, make sure you have an active presence on social media profiles like Facebook, Twitter, and Instagram. Then bring these profiles into your SEO campaign.
Optimize posts to these sites for keywords and phrases. Yes, you can optimize images.
If you write a new blog post for your website, share it to your social media accounts. There should always be crossover between social media posts and your website so that you are always making the most of your SEO strategy.
6. Go Local
Local optimization means generating content that is designed for local searches. This is especially important if you have a physical location in a local community.
Local SEO would look something like this. Let's say that you are a horse trainer in Boise, Idaho. You would optimize your site for local searches by choosing phrases like "horse trainer in Boise" or "horse trainers Boise."
Local SEO also means gathering online citations such as Yelp, TripAdvisor, WhitePages, and Angie's List.
This is important to any SEO strategy that wants to bring in local audiences. It also leverages your global campaign that caters to users from all locations.
7. Bring In Professional Assistance
If all this talk of SEO seems overwhelming, or if you have a business with huge digital marketing needs, it's important to bring in the pros.
Professional digital marketers will take all of this on for you and make sure your campaign really does pay off. They'll be fluent in the field and know exactly what you need to stay competitive.
Having a Purposeful SEO Campaign
Implementing SEO means bringing on a strategy that will get you traffic you need. Make sure it really delivers by constantly checking on your keyword performance, generating quality content, and optimizing your site for local searches.
What's more, you'll also want to view your campaign as constantly changing. Being flexible with your SEO strategy means keeping your finger on the industry's pulse.
All in all, reverting to the pros can help you transform your SEO efforts into tangible results.
At Cheeky Monkey Media, we've got your digital marketing needs covered. Let us help you maximize the great power of your SEO campaign today.
Reach out to start a conversation!