Revolutionizing B2B Lead Generation: HubSpot and TikTok Form CRM Partnership

HubSpot and TikTok’s unique integration is set to reshape B2B lead generation. This groundbreaking move aims to streamline the process.

This collaboration will work wonders for small and medium-sized businesses (SMBs). This group often grapples with escalating customer acquisition costs. A HubSpot research showed 53% of SMBs in the US saw a rise in customer acquisition costs from 2021 to 2022. Over a third of these businesses saw increases of 20% or more.

TikTok aims to address this challenge in a novel way. Its integration with HubSpot automates the B2B lead capture process. This enables businesses to convert TikTok’s engaged audience into potential high-value customers.

The Hubspot CRM serves as the backbone of the integration. This ensures a unified customer experience across teams. It also provides actionable insights through intelligent workflows and analytics.

Users can link their TikTok for Business account with HubSpot. This streamlines the initial setup process. Advertisers can create lead-generation ads on TikTok once connected with the Hubspot CRM. It also allows for the automatic sync of leads with HubSpot’s Smart CRM.

This centralized approach makes it simpler for businesses to manage their sales funnel. Businesses can also engage with new leads using HubSpot’s Marketing Hub. Companies can also use AI-powered analytics to see campaigns with the best results.

The HubSpot CRM integration with TikTok is only available in the U.S. and Canada. There are plans to expand this system to other countries.

The video app is very effective when it comes to lead generation. Research showed 57% of users showed interest in buying from a business after viewing a TikTok ad. 69% of users found these ads effective in getting consumer attention.