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True Design Freedom Isn’t So Free in Mobile Devices


An amazing element of web design is that you have the freedom to design whatever and however you wish. There is no need to get permission from anyone to design. On the other hand, designing apps for mobile platforms are not so free. In general, you must follow guidelines and get permission for just about everything. True freedom is like running through an open banana tree field with no one looking.

It wasn’t supposed to be like this. Back in 2007 when the first iPhone came out, there were just a handful of apps with it. Other apps were considered “web apps” and should have been accessible on the Web.

“Our innovative approach, using Web 2.0-based standards, lets developers create amazing new applications,” wrote Apple CEO Steve Jobs. Web apps were supposed to “write once, run anywhere,” meaning that you did not need a different website for a Mac or PC. However, that has not proved to be case since you cannot run Apps for Apple’s iOS on Google Inc.’s Android operating system nor the other way around.

The Web standard is HTML5 , which means Hypertext markup language. However, it has some glitches that makes us question its ability to transfer text to mobile apps.

Facebook Chief Operating Officer Sheryl Sandberg blamed Facebook’s “tardy response to the growth of mobile at the feet of HTML5” She stated, “We made a big bet on HTML5…It basically didn’t work. We had to start over.”

Safa Sofuoğlu, chief technology officer of Istanbul-based Peak Games says, “HTML5 is doomed to fail on mobile because it will always fall behind native apps in utilizing device capabilities and squeezing the limited processing power mobile devices offer.”

Not everyone is pessimistic about the future of HTML5, however.

Ian Jacob, head of Communications for W3C states, “Some of the issues cited have to do with performance for really heavy processor applications like games…But even today putting out an app for reading the news you can probably do even better in HTML5 [than a native app] and have live updates and you would not notice the difference.”

So, what is the solution and where is this issue headed? There is adequate support for both sides of the coin, and as always only time will tell. Want to hire a company that knows all about this monkey business? Contact us.

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