You’ve heard of SEO right? It’s also called search engine optimization.
It’s that weird thing marketers and techies talk about, and then they wave their magic wands and you’re suddenly ranking at the top or near the top of the Googles. A lot of people also associate SEO with keywords.
Here’s the thing: Although SEO may seem like a whole bunch of technical, wand waving, mumbo jumbo that involves this strange ingredient called keywords, it’s actually a lot more than that.