We often hear that content is king.
'If you write it, they will come.'
As long as you are producing better, more worthwhile content than your competitors, then you will attract more interest.
The truth is, that's only half the story. Content that satisfies your client base's needs is essential to online success, but it's only half the battle.
The other half is getting people to your content. It's a crowded market out there, and free traffic isn't always easy to come by, but that doesn't make it impossible.