Marketing

As a photographer, I get frustrated with social media. While social has brought photographers many great tools, and a platform to share the pinnacle of photography talent, it feels like now there are many tradeoffs to this democratization of photography. Social media brings average, everyday people in contact with amazing content on a regular basis, something that wasn’t nearly as ubiquitous before the 2010’s. Photographers and artists do gain one huge advantage in the world of social media photo sharing: people actually look at our stuff. This is great!

Google has made the executive decision to consolidate its overwhelming abundance of ad products under three brand new umbrellas: Google Ads, Google Marketing Platform, and Google Ads Manager. Check out the logos below!

We often hear that content is king.

'If you write it, they will come.'

As long as you are producing better, more worthwhile content than your competitors, then you will attract more interest.

The truth is, that's only half the story. Content that satisfies your client base's needs is essential to online success, but it's only half the battle.

The other half is getting people to your content. It's a crowded market out there, and free traffic isn't always easy to come by, but that doesn't make it impossible.

Ecommerce has exploded to be the premiere way some of the most successful businesses are generating revenue. To that end, ecommerce giants like Amazon posted record rakes of roughly 178 billion dollars in 2017 alone.

Is your Google Analytics Account telling you the whole story? If you're not creating one or more custom Google Analytics report, then you're only scratching the surface.

Or worse yet, you could completely misunderstand the results, leading you to make a decision on flawed analysis.

But the great news is that it's not difficult to set up a custom Google Analytics report.

Let's get to it!

Instagram has over 800 million users, who spend upwards of 24 minutes a day using the platform.

So if you're not currently targeting Instagram in your social media campaign, let me ask you one thing -- how many of those 800 million people are in your target market?

Unless you sell orange robes to hermit monks, you can be sure the answer to that is "Lots and lots!"

Digital marketing is just like any tool. You have to know how it works to make the most of its capabilities. That's why it's super important to know how Google AdWords works before sinking your time or money into the program.

Not seeing the kinds of traffic you'd hoped for?

Continually frustrated by a low conversion rates?

Tired of consistently ranking underneath your competitors on Google and other search engines, even though you know you offer much better quality products and customer service?

If so, it sounds like it's time to make a change to your current digital marketing strategy.

Want to grow your brand visibility and potentially reach millions of people? Of course you do! Then Facebook is a tool you should consider using. After all, it has a whopping amount of users. By that we mean that they have over 2 billion active users worldwide.

So whether you're marketing to the young, old, the local or the foreigner, you can do it with Facebook. Of course, you'll need a rock solid strategy to make your campaign successful.

Should you be posting ads on social media or sharing organic content? Well, that all depends. But the short answer is "both" in 90% of cases.

The looming Facebook Zero update is going to change the game... again. This means you can throw out your social media playbook from a year ago, it's already time to audit your strategy.

Let's take a look at what your mix of social media marketing and social media advertising should look like moving forward.