Marketing

We often hear that content is king.

'If you write it, they will come.'

As long as you are producing better, more worthwhile content than your competitors, then you will attract more interest.

The truth is, that's only half the story. Content that satisfies your client base's needs is essential to online success, but it's only half the battle.

The other half is getting people to your content. It's a crowded market out there, and free traffic isn't always easy to come by, but that doesn't make it impossible.

Ecommerce has exploded to be the premiere way some of the most successful businesses are generating revenue. To that end, ecommerce giants like Amazon posted record rakes of roughly 178 billion dollars in 2017 alone.

Is your Google Analytics Account telling you the whole story? If you're not creating one or more custom Google Analytics report, then you're only scratching the surface.

Or worse yet, you could completely misunderstand the results, leading you to make a decision on flawed analysis.

But the great news is that it's not difficult to set up a custom Google Analytics report.

Let's get to it!

Instagram has over 800 million users, who spend upwards of 24 minutes a day using the platform.

So if you're not currently targeting Instagram in your social media campaign, let me ask you one thing -- how many of those 800 million people are in your target market?

Unless you sell orange robes to hermit monks, you can be sure the answer to that is "Lots and lots!"

Digital marketing is just like any tool. You have to know how it works to make the most of its capabilities. That's why it's super important to know how Google AdWords works before sinking your time or money into the program.

Not seeing the kinds of traffic you'd hoped for?

Continually frustrated by a low conversion rates?

Tired of consistently ranking underneath your competitors on Google and other search engines, even though you know you offer much better quality products and customer service?

If so, it sounds like it's time to make a change to your current digital marketing strategy.

Want to grow your brand visibility and potentially reach millions of people? Of course you do! Then Facebook is a tool you should consider using. After all, it has a whopping amount of users. By that we mean that they have over 2 billion active users worldwide.

So whether you're marketing to the young, old, the local or the foreigner, you can do it with Facebook. Of course, you'll need a rock solid strategy to make your campaign successful.

Should you be posting ads on social media or sharing organic content? Well, that all depends. But the short answer is "both" in 90% of cases.

The looming Facebook Zero update is going to change the game... again. This means you can throw out your social media playbook from a year ago, it's already time to audit your strategy.

Let's take a look at what your mix of social media marketing and social media advertising should look like moving forward.

Creating an SEO campaign from scratch can be a daunting task. There are tons of components you need to consider.

Even if you get everything right, you know there won't be immediate gratification for your hard work. It'll take at least a few months to see your hard work pay off.

However, running an SEO campaign can force you to ensure everything on your website is technically correct and that there's enough structure for bots to crawl around on. It can also help align your whole marketing team in terms of keyword and content strategy.

Are you interested in increasing your brand's reach? Digital marketing makes this easier than ever. And oftentimes, you only need a Facebook page.

Facebook has a huge reach. There are one billion people on Facebook every day. This social media platform is an amazing way to increase your reach, but you do need some strategies. A perfect example is utilizing PPC campaigns.

PPC (pay per click) is a great opportunity to build brand awareness and offers additional benefits such as generating leads.