- 3 weeks 1 day ago
- 3 weeks 3 days ago
My Story: The Plan that Wasn’t
I’m sitting in my sweatpants, my hair's a mess, and I’m staring at the computer screen. My dog Caesar lays at my feet, as done with the day as I am. It’s 11:00pm, and I’m putting the finishing touches on the marketing strategy I’m presenting tomorrow morning.
- How to Break Down your Content Process so your Target Audience Starts Trusting you as a Reliable Resource4 weeks 1 day ago
If you’re a content marketer in today’s day and age, you’re probably wondering what you should be doing to achieve greater success with your content marketing strategy. It comes down to content marketing success metric, because as one unknown, but clearly very smart person once said:
“If you aren’t tracking, you aren’t improving.” - unknown, no seriously, we don’t know who said that.
- 1 month 1 week ago
1. Develop Personas
- 1 month 4 weeks ago
Hello again, friends :).
This list is an extension to my last - 5 more amazing pieces of content written by MozCon Keynotes, analyzed by yours truly. I hope you find it amusing!
My next tattoo will say Girl Power.
- 1 month 4 weeks ago
When you start a project, it helps to know why you are doing it and what you want to achieve with it.
Do you ever struggle with this clarifying process?
I know I do. It's just so easy to get caught up in the details and lose sight of the big picture. So, it helps me to think about what I want to achieve with the project.
In his book, Getting Things Done: the art of stress-free productivity, David Allen calls this the clarifying process and outlines it with two questions:
- 2 months ago
In the 1st blog in this series, we tried to establish where you are in your online marketing adventure. In this post, we’ll examine where organizations that invest in digital marketing initiatives are betting their marketing dollars on in the hopes they’ll drive the return on investment they’re hoping for.
- 2 months 2 weeks ago
You are responsible for your organization’s marketing results, this includes the results you’re getting from your website. If we’re talking about digital marketing specifically, for most companies large or small, results are measured against 2 primary goals:
Convert leads into new buying customers
- 3 months ago
As a digital solutions organization that's been traditionally known as a web design and development shop, we get a lot of requests from organizations that would like an intuitive, engaging, easy-to-use, and/or pretty.
The thing about this whole intuitive, engaging, and easy-to-use thing is that it:
#1 depends on what you want people to do on your website and why ...
#2 is fairly subjective and dependent on your target audience.
- 5 months 2 weeks ago