Marketing

Will Google Analytics reporting help your business?

Absolutely. In fact, Google Analytics is essential to growing a business successfully.

Did you know that only 20 percent of startups survive their first year of operation?

It gets worse. After five years, that figure goes up to 50 percent. And in a decade, only one-third will make it. Now take note that this doesn't apply to owners who decide to retire or sell their businesses.

Hi!

You’ve heard of SEO right? It’s also called search engine optimization.

It’s that weird thing marketers and techies talk about, and then they wave their magic wands and you’re suddenly ranking at the top or near the top of the Googles. A lot of people also associate SEO with keywords.

Here’s the thing: Although SEO may seem like a whole bunch of technical, wand waving, mumbo jumbo that involves this strange ingredient called keywords, it’s actually a lot more than that.

Email marketing has the potential to have the highest return on investment (ROI) of all your marketing efforts.

According to the 2016 State of Email Report published by Litmus, email has an ROI “of 38-to-1 on every dollar invested.”

That’s pretty significant. Think about it…

Finding the best digital marketing agency with a plethora of options can be mind-boggling, headache inducing, and just plain overwhelming. After hours and hours of searching, the small shred of sanity that you have left will scream at you to JUST PICK ONE ALREADY!!

But, how?

There will be half a dozen agencies (if not more) that look like “the right one”, but how do you figure out which is the best one? The distinction between the two is small, yet significant.

So, where to start?

Last September, the Cheeky Monkey Media team headed to MozCon in Seattle, Washington. If you've never been to this conference, add it to your must-attend list. We met some super cool people, and we had a chance to talk shop with others in our field. One of these cool people is Tracy McDonald an expert Digital Strategist located in San Diego, CA. This is what Tracy has to say about Google Adwords:

The Branding Exercise

About a month ago, I sat down to do a branding exercise using Park Howell’s 10 step story cycle. For those of you that have read my blog posts before, you’ve probably noticed that I’m a big fan of the Business of Story podcast and that I listen religiously.

My Story: The Plan that Wasn’t

I’m sitting in my sweatpants, my hair's a mess, and I’m staring at the computer screen. My dog Caesar lays at my feet, as done with the day as I am. It’s 11:00pm, and I’m putting the finishing touches on the marketing strategy I’m presenting tomorrow morning.

If you’re a content marketer in today’s day and age, you’re probably wondering what you should be doing to achieve greater success with your content marketing strategy. It comes down to content marketing success metrics, because as one unknown, but clearly very smart person once said:

“If you aren’t tracking, you aren’t improving.”  - unknown, no seriously, we don’t know who said that.

1. Develop Personas

What is a persona? A persona is a fictional character that represents your brand’s real customers (current and potential). Generally your brand will have more than one persona - Cheeky Monkey has two. These personas essentially group your different customer segments into specific very specific characters - their needs, wants, hobbies, desires, goals, challenges, demographic information, preferences, and more.