Digital marketing is just like any tool. You have to know how it works to make the most of its capabilities. That's why it's super important to know how Google AdWords works before sinking your time or money into the program.
- 8 months ago
- 8 months 1 week ago
Not seeing the kinds of traffic you'd hoped for?
Continually frustrated by a low conversion rates?
Tired of consistently ranking underneath your competitors on Google and other search engines, even though you know you offer much better quality products and customer service?
If so, it sounds like it's time to make a change to your current digital marketing strategy.
- 8 months 2 weeks ago
Want to grow your brand visibility and potentially reach millions of people? Of course you do! Then Facebook is a tool you should consider using. After all, it has a whopping amount of users. By that we mean that they have over 2 billion active users worldwide.
So whether you're marketing to the young, old, the local or the foreigner, you can do it with Facebook. Of course, you'll need a rock solid strategy to make your campaign successful.
- 9 months ago
Should you be posting ads on social media or sharing organic content? Well, that all depends. But the short answer is "both" in 90% of cases.
The looming Facebook Zero update is going to change the game... again. This means you can throw out your social media playbook from a year ago, it's already time to audit your strategy.
Let's take a look at what your mix of social media marketing and social media advertising should look like moving forward.
- 10 months ago
Creating an SEO campaign from scratch can be a daunting task. There are tons of components you need to consider.
Even if you get everything right, you know there won't be immediate gratification for your hard work. It'll take at least a few months to see your hard work pay off.
However, running an SEO campaign can force you to ensure everything on your website is technically correct and that there's enough structure for bots to crawl around on. It can also help align your whole marketing team in terms of keyword and content strategy.
- 10 months 2 weeks ago
Are you interested in increasing your brand's reach? Digital marketing makes this easier than ever. And oftentimes, you only need a Facebook page.
Facebook has a huge reach. There are one billion people on Facebook every day. This social media platform is an amazing way to increase your reach, but you do need some strategies. A perfect example is utilizing PPC campaigns.
PPC (pay per click) is a great opportunity to build brand awareness and offers additional benefits such as generating leads.
- 11 months ago
You could have the best SEO metrics and be getting great traffic, but if you're not being purposeful with your SEO Campaign you're missing out on real sales.
Are you looking for a way to really make your SEO campaign pay off?
Search Engine Optimization (SEO) should be at the top of your list for digital marketing strategies.
Optimizing your online content for specific searches means higher Google rankings. And higher Google rankings means greater brand visibility, more conversions, and higher sales.
- 11 months 2 weeks ago
So you've decided that the best thing for your business would be to hire a digital marketing consultant. You know that you need help managing all of the new marketing strategies and technologies of today, and you're ready to outsource some of your work.
How do you choose who to hire?
There are some questions that you should ask potential consultants that will help make sure you're getting the best value for your money. Read on for ten questions to ask a digital marketing consultant -- and the answers you should listen for.
- 1 year ago
There are a lot of things going on "behind the scenes" of your website. Make sure your SEO efforts aren't going to waste. Conduct a technical audit today.
Think your SEO is solid? Not seeing results from your SEO? Haven't done a technical audit in a while. Sorry, friend. Think again.
- 1 year ago
Engage and convert potential leads with effective and dynamic landing pages. We will show you how to make the most of your PPC marketing on your landing pages.
Are you looking to amp up your lead generation? Are your landing pages a bore?
You can drive more traffic to your site by revamping your landing pages into dynamic landing pages. Did you know that using specific targeting can increase your lead conversion rate by up to 300 percent?