February 23, 2024 / Google Gearing Up to Change Its Video Publisher Policies in 2024
There are plans for Google to update its Video publisher policy in April 2024. The changes will impact all video inventory monetized using the company’s ad code. It covers AdSense, AdMob, and Ad Manager. This falls under Google’s Publisher Policies. Th… Read more
January 26, 2024 / Reservation Video Campaigns on YouTube is Easier Now with Google Ads
Video campaigns are a vital marketing strategy. It helps brands reach and engage their audience. Now Google is making it easier to launch reservation video campaigns on YouTube. The company made some changes in Google Ads to help streamline the process… Read more
January 19, 2024 / Google Reveals New Cryptocurrency Ad Policy Set to Take Effect in 2024
Cryptocurrency has been a polarizing issue these past few years. It’s why a Google headline about crypto is sure to stir the pot again. Google announced it is revamping its advertising policies on cryptocurrency. The company has advised advertisers and… Read more
November 24, 2023 / Google Enhances Policies to Help Manage Ad Network Abuse
Google has announced it is splitting its policies into three distinct ones. The change affects the Shopping Ads and Free Listings Malicious Software Policy. The Merchant Center is advising marketing companies to study Google updates in SEO. Companies s… Read more
November 17, 2023 / Meta Reveals Latest Lead Generation Ad Tools to Help Advertisers
The tech giant said it’s releasing five ad tools to help with lead generation. It’s also rolling out CRM partnerships and AI features. The tools were reportedly developed to improve the ad campaign’s performance. It will also save marketers valuable ti… Read more