Advanced Google Site Analytics: Moving Ahead of the Competition
As technology develops and websites become more complex, user interactions are changing. Stay ahead of the competition with advanced Google site analytics. Big Data is a US $33.5 billion ($42.87B CAD) industry according to the latest reports from Statistica. The per company analytics spend needed to compete in a data-driven world is staggering. But as…
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Content Strategy: Tips for Developing Strong Drip Campaigns
In today’s digital world, your marketing just isn’t complete without a content strategy. From blogs, social media, newsletters, and email campaigns, there’s too much opportunity to reach and engage your audience to just let potential customers slip by. One of the most effective ways to keep your lead funnels filled is through long-term engagement. While…
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The Drupal Checklist Every Developer Needs
Are you almost finished setting up your Drupal website? At a glance, everything might look ready to go. But, before you hit “publish,” you need to make sure you haven’t made any mistakes. A writer proofreads before they post an article. Similarly, a developer should double-check their work. The last thing you want is to…
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How a PPC Specialist Incorporates SEO for the Win
Do you know the difference between Search Engine Optimization (SEO) and Pay-Per-Click (PPC)? Should you use one method or both to reach your potential clients online? Will you hire an SEO or PPC specialist, or attempt to drive traffic to your website on your own? These are important questions you must ask when creating an…
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10 Emerging Ways to Market Digital Content
Imagine how much more efficiently your website would be if you could drastically increase audience engagement with the content. There are ten digital marketing trends websites can use to encourage engagement with content, making it stand out from all the other noise online. Let’s explore each of them together. 1. Live Video Live video isn’t…
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Project AMP: How Google is Speeding Up Mobile Loading
Have you noticed that when performing a Google search on mobile, often the link you click through to isn’t the website’s direct URL? You’ll see in your browser URL bar something like “https://google.com/amp/so-forth-and-so-on”. That’s Google’s Project AMP and it’s here to speed up your mobile browsing experience. Google’s Project AMP (Accelerated Mobile Pages) was launched…
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8 Best SEO Tools to Use for Your Website in 2017
Let’s cut to the chase: the top result on Google gets one-third of all traffic. That means if you aren’t on the top of the page, you’re losing potential customers. If you want to succeed, your business needs to master search engine optimization. But don’t try to do it on your own. Instead, make sure…
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7 Reasons to Get a Monthly Retainer for Business
Are you interested in purchasing a monthly retainer for your business agreements? We’re telling you why it’s a good idea and how important it is for business. As you grow your business, it can be helpful to hire third-party resources to help fill any operational gaps. From marketing to customer service, there are myriad ways…
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Why Google Analytics Reporting Is Important
Will Google Analytics reporting help your business? Absolutely. In fact, Google Analytics is essential to growing a business successfully. Wondering why it’s so important, and how to use Google Analytics for your company? We’re here to help you figure it all out. We’ve put together this guide to what makes this analytics reporting so important.…
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6 Essential Business Growth Strategies You Need to Know
Did you know that only 20 percent of startups survive their first year of operation? It gets worse. After five years, that figure goes up to 50 percent. And in a decade, only one-third will make it. Now take note that this doesn’t apply to owners who decide to retire or sell their businesses. It’s…
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