Instagram has over 800 million users, who spend upwards of 24 minutes a day using the platform. So if you’re not currently targeting Instagram in your social media campaign, let me ask you one thing — how many of those 800 million people are in your target market? Unless you sell orange robes to hermit…

Digital marketing is just like any tool. You have to know how it works to make the most of its capabilities. That’s why it’s super important to know how Google AdWords works before sinking your time or money into the program. Knowing how AdWords works allowed Sarson’s (a centuries-old UK-based producer of vinegar) to increase…

Not seeing the kinds of traffic you’d hoped for? Continually frustrated by a low conversion rates? Tired of consistently ranking underneath your competitors on Google and other search engines, even though you know you offer much better quality products and customer service? If so, it sounds like it’s time to make a change to your…

Want to grow your brand visibility and potentially reach millions of people? Of course, you do! Then Facebook is a tool you should consider using. After all, it has a whopping amount of users. By that, we mean that they have over 2.93 billion active users worldwide. So whether you’re marketing to the young, old,…

Should you be posting ads on social media or sharing organic content? Well, that all depends. But the short answer is “both” in 90% of cases. The looming Facebook Zero update is going to change the game… again. This means you can throw out your social media playbook from a year ago, it’s already time…