If your pages don't load in 3 seconds or less, you could be losing up to 53% of your mobile visitors.
Mobile pages integrated with AMP (Accelerated Mobile Pages) load up to 4x faster than pages that don't use AMP.
That's a pretty big deal when you consider that websites that load in 5 seconds vs. 19 seconds observed: 25% higher ad viewability, 70% longer session on average, and 35% lower bounce rate.
Even websites that are already fully optimized and responsive can see drastic improvements and load times that are almost twice as fast.
Charlotte Cahill, Associate Director, Jobs for the Future
"They are incredibly helpful, flexible, quick to respond, and really committed to getting things done on time."
AMP means faster, more efficient loading.
How many times has this happened to you? You click on an article that catches your eye, excited to read the content, and nothing happens. You end up on a white page or partially loaded page and stare at the spinning circle.
"Create mobile optimized content once and have it load instantly everywhere."
AMP replaces the wait with beautiful content.
Ugh! Why is this website so slow!
AMP helps encourage return visitors.
Drastically Improve the Mobile User Experience for your users!
~ The Accelerated Mobile Pages (AMP) Project