Anecdotally, the launch of the new corporate solutions site has been incredible for us. We’ve been really happy with that. Also, Cheeky Monkey Media’s work allowed us to hook into Pardot. As a result, we’ve seen a great decrease in bounce rates and we’ve seen better leads coming through. The updated site is able to surface relevant content to our users in a smarter way, bringing them in as potential leads. I definitely think that the updated and relaunched site by Cheeky Monkey Media has been an important factor.
Get More — More Clients, More Donations, More Participants
Stop stressing about your business objectives and start getting excited about where you can take your organization next.
With help from our marketing team, you’ll be able to stop worrying about bringing in more clients, ensuring funding for your next quarter, and/or making sure your next event will be well attended.
We’ll help you:
- Uncover what makes your target audience tick (and click).
- Connect with your target audience, regardless of where they are in their client journey.
- Create visual, written, and multimedia that resonates with your target audience.
- Encourage and facilitate conversion and engagement across multiple platforms.
In other words, we’ll help you use ‘marketing’ to turn strangers into loyal and enthusiastic brand supporters and participants.
Contact us today, and tell us more about your marketing goals; or, keep reading to learn more about how we can help!
“The art of marketing is the art of brand building. If you are not a brand you are a commodity. Then price is everything and the low cost producer is the only winner.” - Philip Kotler
What is Marketing?
Marketing isn’t about sending emails, writing content, or publishing on all social media platforms. Marketing is about connecting with your audience, engaging them, and leading them towards an action that’s mutually beneficial. Marketing is about bringing the customer experience together across every touchpoint your client has with your organization.
Marketing is Experience.
Whether that experience is good or bad depends on how well you use the tools available to you to reach and connect with your audience.
What Content Marketing Tools Do You Use?
We have a wide variety of tools in our marketing arsenal. In fact, our marketing team has years of agency, consulting, and private work experience in:
- Search Engine Optimization (SEO)
- Web Design and Development
- Event Design (and did we mention, that we did the DrupalCon branding and design for 2015, 2016, and 2017)
- Social Media <- psst, this link takes you to our guest blog on Louise Myers Visual Social Media. Have fun, but don’t forget to come back!
- Content Creation
- Print Design
- Copywriting - we've written successful grant proposals, thesis papers, web copy, guest blogs, PPC campaigns ...
Since we have experts in all these areas under one roof — and we actually talk to each other — we take the whole concept of omnichannel marketing to a whole new level.
For example, when we’re working on your website copy, we’re always also thinking about SEO, design, and web development, as well as the social and email campaigns that are bringing traffic to your site. After all, website content is useless if no one sees it. And, a phenomenal email that gets opened and effectively sends people to your website doesn’t do you any good if the content they get on your website is sub-par.
Does that sound overwhelming? It doesn't need to be. We can help! Chat with us today.
Do You Always Use All the Tools in Your Marketing Arsenal?
No. If your target audience doesn’t use email or never goes on social media, we won’t use those tools. Similarly, we won’t advise you to hold an event if doing so won’t serve your business objectives or your organization’s mission.
That said, we won’t automatically exclude a tool either.
For example, if you're targeting an older demographic that you know has limited access to a website or smartphone, that doesn’t necessarily mean we would exclude social media and online properties completely.
In this case, we would take a closer look at your ideal customer: who influences their decisions? How do these individuals research and make decisions?
If the older demographic that makes up your target audience values the advice of individuals who do use social media or use websites to make decisions, it may be worth considering this group and that channel in your strategy.
Your Marketing Strategy Needs to Be Flexible, Scalable, and Measurable.
That was so easy to write down and say out loud. If only reality was that easy too...
Plans change and so will your online marketing strategy. We get that. And we know that developing a marketing strategy with clear objectives and measurable goals can be tricky, especially when you’re trying to show how all your efforts contribute to your bottom line.
That doesn’t mean you shouldn’t have one. You should and we can help you develop a great one!
A marketing strategy serves as a base for your marketing efforts, making it easier to make informed and well thought out decisions instead of simply reacting as you go through your every day.
So, if your marketing strategy is the base of your marketing efforts, what’s the base of your marketing strategy?
Knowing Who You Are is the Base of Your Marketing Strategy
Throughout the services section of our website, we’ve been stressing how important it is that you know who you are, what you have to do, and who you would like to become. This is the basis of your marketing strategy.
When we work with you on your marketing strategy, we help you develop a clear and comprehensive snapshot of:
- Your organization’s identity.
- What your organization offers.
- Where your organization is going.
- What your organization is doing well and what it could be doing better.
- What your competition is doing well and what your organization does better.
However, knowing who you are, what you do, how you compare to the competition, and where you are going are merely the foundations of your marketing strategy. Not knowing the answers to these questions, sets your marketing efforts up for failure. That said, having the answers to these questions doesn’t guarantee your success.
Knowing who Your Audience is, is the KEY To Your Marketing Strategy
If you want to succeed as a business or an organization, you need to know, appeal to, and connect with your target audience.
Using buyer personas, we help you develop a solid understanding of who your audience is. By solid understanding, we mean that we dig deep to discover:
- Your target audience’s needs.
- Your target audience’s wants
- Where your target audience goes for information.
- Who influences your target audience’s decisions.
This lets us determine:
- What prompts your target audience to act (buy a new car, visit a ski resort, donate to your cause, sign-up for an event).
- How your target audience evaluates their options.
- How your target audience comes to a decision.
- What affects your target audience's decision.
Ready to get a solid understanding of your target audience? Ask us what doing buyer personas for you looks like.
Bringing it All Together— How We Help You
Once we all have a solid understanding of who you and your customers are, and what you and your customers would like to achieve, we work with you to develop simple and engaging messaging that connects your organization’s solution with your audience’s needs and wants, while at the same time conveying your organization’s unique passion and energy.
From there, it’s all about mapping out the best way to share that message so that it connects with your target audience, using everything from social media to influencer marketing to event representation. Whatever works best for your needs.
It’s not exactly easy, peasy, banana-peely, but we’ll be by your side throughout the entire process. Together, we can confidently and effectively develop and execute a marketing strategy that will take your organization to the next level and have fun doing it.
Sound like a plan? Shoot us an email. We can't wait to meet you and learn more about your mission!